Friday, 11 September 2009 09:49
True Colours Distribution appoints iCalm to deliver a complete dynamic digital signage service
Hampshire, UK, 28th October 2008 – True Colours Distribution (TCD), a leading technical AV distributor, has commissioned iCalm, a dZine partner, to administer its digital signage content creation, management and delivery service.
iCalm, which stands for ‘Interactive Content and Layout Management’, is a service company that provides its customers with a complete, turn-key solution for the fundamentals of digital signage: content creation, management, scheduling and distribution. For a nominal monthly fee, dealers can join the iCalmNET digital signage programme and resell these essential services to their customers.
Iain Campbell, sales and marketing director at True Colours Distribution, said: “iCalm adds another string to our signage bow. Through iCalmNET, we can offer a professional digital signage solution at a fixed and predictable cost. Resellers and integrators that recommend dZine as their preferred hardware solution can use our new service to add margin to the initial sale and create an additional revenue stream.”
According the Jill Barry, sales director at iCalm, it is essential that AV resellers choose a digital signage system that is accessible both for inexperienced resellers and the end-user, yet will scale up and provide the level of complexity required by larger more demanding digital signage networks. iCalmNET is ideal for AV resellers and integrators in that respect, because it is a fully integrated, custom solution that is suitable to interface with any back-end system at client side, straight off the shelf.
Commenting on the appointment of True Colours, Barry said: “We are extremely pleased that True Colours has become our exclusive distribution partner in the UK; they have an excellent reputation for supplying technical support and products and it is this commitment to providing such a high level of service to their customers that makes them truly stand out.”
iCalm operates its Knowledge Centre from Dublin, Ireland, and has established a pan-European network of regional consultancy partners. Each regional consultancy partner has been trained and certified by the iCalm Knowledge Centre to operate the business activities for iCalm in their region.
About True Colours Distribution: Based in Yateley, Hampshire, True Colours Distribution is the UK’s leading technical AV distributor. Its digital media division is home to brands such as dZine, Samsung, NEC, Panasonic, Cabletime, Magenta Research and TruMedia. To find out more, visit www.true-colours.net.
